Holika Holika Arrives in the Philippines

 A new Korean brand hits Manila shores last August. I know you have heard me rave about Holika Holika BB Cream before. Their Petite Clearing BB Cream is one of the best I have tried. Currently, I am using the Essential Petit BB Cream . I was invited to the launch of their first ever store in SM Fairview. Hopefully, they would open in other SM Branches as well. Let me give you a quick virtual tour in their pilot store.

Pretty Kira trying out the lippies. They have loads of colors and lippie variants to choose from.
 Holika Holika also has their own version of the CC Cream. Can you see the Smoothing Primer? I have seen a lot of primer variants in their store that I would really love to try.
 Beauty tools galore. The prices are very affordable.
 I can highly recommend their Jewel-light Waterproof liners. These are highly pigmented liners, long lasting and definitely budge proof. 
 Look how insanely pigmented they are when swatched. Take note, I only swiped the liners once. :)
 Interesting black heads remover
 This Oil Queen Cotton Powder is definitely a must try product as well. It is very finely milled and controls sebum like magic.
 Their Petit BB Cream only costs 325 pesos!!!! Whoa!!!You might want to check out my full review of their Clearing BB Cream here.
 A luxury skin care product
The Pore Sea Stem Cover Balm can pass off as dupe for Benefit's Dr. Feel Good for a fraction of a price.
Affordable face masks

Most Holika Holika products and especially those that caught my eye are really affordable. I can't wait to go back to SM Fairview if my hectic time will permit once again. 

Here is more info about Holika Holika:

Holika Holika was founded by Emprani in 2010, a cosmetic empire in Korea committed to bringing in the charm and splendor of beauty like a butterfly. Deriving its name from the English suffix “-holic” (addiction) and Korean “holida” (temptation), Holika Holika aims to provide fun and practical cosmetic products that would make its consumers beautiful and confident.
Holika Holika recently opened in the Philippines with its first full store branch in SM Fairview, Quezon City. It was brought to the Philippines by the group of Anibela Corporation led by its president - Mrs. Belinda Valentino.
It comes at a perfect time when the market offers a substantial following in the Philippines that is ready to use Korean cosmetic products such as BB creams and more at affordable price points while maintaining quality.
Claiming the tagline as a "beauty magician" that would make you realize the beauty you’ve been dreaming into reality, the store brings forth the uniqueness of a dream-like style interiors exuding a feeling full of magic. All the interior decoration materials came straight from Korea to maintain the authentic Holika Holika experience.
With more than 600 cosmetics and skincare products in the market, you will not fall short of seizing the ‘magic moment’ for your skin. With a youthful target market in Korea, other asian countries, and Canada, Holika Holika plans to expand further in more countries soon.
Do visit Holika Holika Philippines in SM Fairview at the 2nd floor right in front of Uniqlo. Know more about its products by visiting http://www.facebook.com/HolikaHolikaPhilippines. You can also get more updates as it expands in other parts of Metro Manila soon through our social media channels by following us on Twitter and Instagram at @HolikaHolikaPH.
Godbless everyone!
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A blog of young Filipina lawyer and Professional Makeup Artist who found interest in makeup and blogging during her law school life. Peek into her blog to get a dose of ramblings about life, beauty and everything in between.


  1. I've been seeing a lot of Holika Holika products before sa mga online stores, and when I saw that they opened a branch here, na-excite akong pumunta ng SM Fairview para puntahan yung store nila! Been wanting to try some of their products especially the BB cream since it's super affordable. kaya ng budget! :)

  2. I was quite surprised to learn that they opened their first branch at SM Fairview. The mall does have a lot of foot traffic (I go there a lot), but I thought they would choose to open in a bigger mall like SM North, Megamall, or MOA.

    That gold liner is making me drool!

  3. Glad to know Holika Holika is now available locally, however the brand turns out to either a hit or miss for me. Glad to know you like the BB creams, I might try them out. :)


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