PR: Beautiful Science of Pantene

I grew up with Pantene as my shampoo. I can still remember my mom buying sachets for me during my childhood days because this is the brand of shampoo that can tame my frizzes. Like my mom says, shampoo with conditioner all in yan! And true enough, she does not have a hard time brushing my waist length hair those days. Pantene introduces its latest innovation that passed the Static Generation Experiment. This is the beautiful science behind the World's No. 1 Conditioner.

Pantene sent me their newest conditioner and they smell so good. I love the Aqua Pure COnditioner because it feels so light on the hair and in my opinion this has the best scent amongst the three variants.

Experts at the Pantene Hair Research Institute have identified the ways in which hair is damaged.

1.Using chemical treatments can damage the hair by leaving it dry, dull, and brittle.

2. Everyday hair care and grooming habits can also cause unavoidable damage because of constant friction on the hair. For example, rough brushing, tying hair too tightly, or vigorous drying with a towel can lead to breakage, frizziness, and even hair fall.

3. In addition, environmental factors like prolonged exposure to the sun or to water and heat from blow dryers are other ways that we inflict damage to hair.

All these are agents that cause the outer protective covering of the hair strand or the cuticle to erode or be lifted. This exposes the inner structure or cortex to damage. There are many signs of hair damage: split ends, dullness, hair fall due to hair breakage, dryness and frizz, just to name a few.

Pantene Daily Intensive Conditioner deposits a protective layer on hair strands to help prevent damage. It has 80% more conditioning ingredient vs regular Pantene conditioner to1 make hair strong on the inside, soft and shiny on the outside.

The World’s No. 1 Conditioner Brand*, Pantene, has the right conditioner for different hair needs:

CHEMICALLY TREATED HAIR:

Pantene Color and Perm daily Intensive Conditioner helps keep colors vibrant and curls intact. Chemical treatments like coloring and perming make hair very damaged, and the Pantene Color and Perm system helps restore the health of hair. Its unique conditioning actives prevent water from entering and exiting hair cuticles so that color pigments don't run and curls don't loosen.

DAMAGED HAIR:

Pantene Total Damage Care Daily Intensive Conditioner is designed to address ten signs of hair damage: tangles, dullness, brittle strands, split ends, hair fall, dry hair, rough feel, weakness, frizz and unmanageable hair. This is the conditioner for women who already have damage hair or whose lifestyle expose their hair to damage.

FINE HAIR:

Pantene Aqua Pure Daily Intensive Conditioner gives hair the nourishment it needs without the excess weight, making it perfect for women with fine hair. The Pantene Aqua Pure system's Clean Rinse Technology delivers conditioning but washes clean and fast. With no added silicone, dye or paraben, it leaves hair with virtually zero weight for a feeling of lightness.

Get healthy, beautiful hair that passes the Static Generator Experiment with the #BeautifulScience behind the Pantene, World’s No. 1 Conditioner Brand*.

To learn more, search “Beautiful Science” on Youtube (Channel: Pantene Philippines) or visit www.pantene.com.ph

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Tags: Conditioner Pantene PR

A blog of young Filipina lawyer and Professional Makeup Artist who found interest in makeup and blogging during her law school life. Peek into her blog to get a dose of ramblings about life, beauty and everything in between.