What's New: Anny Cosmetics

ANNY Touchdown Manila – A Blast of Color
International experts bring premiere quality nail care to the country
Metro Manila, Philippines – In fashion, color matters and no one knows this better than the experts. Enter ANNY, a cutting-edge addition to the vibrant scene, founded by certified professionals on all things related to hue. The international brand is recognized in the nail care industry through its offering of a vast range of high-performance intense shades and nail care products.

Created in cosmopolitan Germany, ANNY draws on many different movements to create its seasonal palettes. Three different cities were selected, due to their position in the style-sphere and influence when it comes to dictating the fads to follow. Miami was chosen for its unique approach to summer wear, while New York provided the proper hint of high fashion, with LA bringing its glamorous, red-carpet appeal to the table. 

“ANNY is simply an exceptional brand.” says Diana Afable Lorenzo, Managing Director for the brand. “It is not only at the forefront of fashion when it comes to its nail colour assortment --- but is also a leader in nail care, offering the widest variety of high-performance nail care products and tools in the market.”

A selection of over a hundred regular shades, plus a series of constantly updated exclusives puts ANNY on the cutting-edge. The Night of the Stars, an 

LAinspired collection draws on the yearly Academy Awards, putting a new spin on the celebrated evening’s trends. Engaging names like Hypnotic Nights, Red Kiss and Love Touch bring distinct personalities to bottles of plum, crimson, 
and burgundy, highlighting various gowns worn by the stars.
It isn’t just the current fashion scene that propels ANNY’s design motto. It is, above all, their vision of producing longwearing, highly pigmented solutions with the perfect hint of gloss that has made them a favorite. Going allin on outfit coordination and personality expression has never been easier with  ANNY’s many options. Customers can feel free to experiment with color at SM Aura Premier, The Fort, Taguig, SM Makati, SM Mall of Asia, and soon at SM 
Megamall, SM North Edsa - The Block, SM Southmall, SM City Clark, SM City 
Pampanga, SM Lanang Premier, SM City Davao, and select SM
 Stores and Watsons Stores nationwide
ANNY Nail Colors are priced at Php580.00 each.
Tapping into four primary aspects of maintenance, 
ANNY hooks women up with their best nails yet.

Manicure perfecting solutions go a long way toward photograph-worthy nails. Nourishing base coats and ridge fillers prime the surface for 
smooth application of color. Shade correctors eliminate unsightly yellow hues 
and provide a healthy pink base. High gloss top coats, hardeners, and quick 
dry formulas set the look and give it a polished, professional feel. 

Say goodbye to brittleness, thinning, and cracking all at once. A beautiful set of tips begins with nourishing leaveon treatments that strengthen and enhance. Natural vitamins and minerals 
such as calcium, ginseng, and biotin go straight to nail beds revitalizing them 
beautifully. Overnight repair creams work overtime to reduce unwanted 
problems in a jiffy.

A crisis can happen anytime, anywhere, so it’s best to be prepared. Winning formulas come conveniently packaged in manageable brushtip pens for easy 
application. Avoid smears, 
smudges, and chipping with polish correctors for every type of flaw. Turn 
daytime downtime into upkeep with keratin and moisturizing oils that help keep cuticles under control.

Precision is a vital ingredient to nails that look their best day in and day out. 
Files of varying consistencies address specific nail types, ranging from soft to 
hard. Shortening and shaping with remarkable efficiency, tools prep for buffing 
and polishing on-the-go. Polish removers gently do-away with yesterday’s mistakes and get fingers ready for a new shot at fame.
**Not my nails/fingers**

The newest nail polish brand arrived in Manila a few months back. They offer a wide array of shade selection, nail care products and manicure tools. Their nail polishes are exceptionally pigmented and shiny even after a week from application. One coat is enough but I love to apply two layers. I have tried on my toe nails and it lasted two weeks long without chipping. I got two nail polishes, the shades are only red and icy chocolate. Only Red is a vibrant neutral red that can instantly brighten you hand or feet. Icy Chocolate looks like a plummy taupe color in the bottle but turns ashy gray on my nails.

I highly suggest get Only Red to all those nailaholics out there!


**1st and 2nd paragraphs of this blog post is part of Anny Cosmetics Press Release**
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A blog of young Filipina lawyer and Professional Makeup Artist who found interest in makeup and blogging during her law school life. Peek into her blog to get a dose of ramblings about life, beauty and everything in between.


  1. Pretty expensive! I'd probably buy only their intensive nail care products.


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