[PR] Pureology Cares: Hair Care Finds a New Meaning


Statistics show that the Philippines has the highest incidence of breast cancer in Southeast Asia, registering the highest incidence increase of 589% from 1980 to 2010. This places us right at the center of the fight against breast cancer in the region. With this, how can one make a difference in helping fellow Filipinos battle this illness through small or huge endeavors? With the shared endeavor to make the Philippines a healthier place by battling cancer, ICanServe Foundation has been chosen this year by Pureology, the best hair color care brand by L’OrĂ©al Professionnel, as its partner to help Filipinos make a difference by finding a new meaning with hair care. ICanServe Foundation has been playing an active role in setting up support program for Filipino women battling cancer. It was in 2001 when Pureology revolutionized color care at Irvine, California as part of Jim Markham’s,
the founder of Pureology, search for a safe haircare product for a friend stricken with cancer. “From its inception, Pureology has been created with integrity and has always been striving to make a positive impact in its communities worldwide,” said Asher Lu, Marketing Management Trainee of Pureology Philippines. 

“From the 100% vegan ingredients that go into our formulas to the materials that comprise our packaging, Pureology as a brand alongside its partners, aim to make a difference by the way we do hair care business.” Since then, Pureology has grown its reputation as the best hair care line for color treated hair that is enriched with organic botanicals with an infallible commitment to sustainability. “We recognize our role as a brand that historically stands for patients dealing with cancer that is why this year, we have partnered with the best possible ally in this advocacy – ICanServe Foundation,” shared Lu. The campaign encourages salon-goers to choose Pureology and make a difference as Filipinos observe the Breast Cancer Awareness Month every October. “With every purchase of any Pureology product, a #PureologyCares percentage of sales goes to ICanServe Foundation to help fund their support programs for breast cancer patients,” added Lu. The story of Pureology indeed continues here in the Philippines with this meaningful advocacy that includes its partners and clients to join the cause. “Just like Jim, you can also help keep the colors in cancer patients’ lives alive,” encouraged Lu. Ask your stylist today about Pureology – 100% Vegan, ZeroSulfate, made with organic botanicals. Pureology products are exclusively available at leading image salons nationwide. 

For more information about Pureology, please visit


A blog of young Filipina lawyer and Professional Makeup Artist who found interest in makeup and blogging during her law school life. Peek into her blog to get a dose of ramblings about life, beauty and everything in between.


  1. This is good news!!! 100% vegan ingredients... Oh I love organic products!!!

  2. I would love to try this out. the ingredients are so impressive.

  3. I have yet to try this. I love organic products too!
    ~Pauline @Clarisonic Philippines


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